Masivian S.A.S, and Masivian Perú SAC (RUC 20554657380) (“Masiv,” “we,” or “our”) uses cookies and similar technologies on its website to improve the user experience, personalize content, enable social media functionalities, and analyze traffic. This cookie notice explains our use of these technologies in accordance with applicable regulations on data protection, and the choices you have to control them.
Unless otherwise stated in this cookie notice, our Privacy Notice applies to any personal data we collect.
What are cookies and similar technologies?
Cookies are small text files that a website stores on your device (such as a computer, tablet, or mobile phone) through your web browser in order to remember information about your visit. They allow the website to recognize your device during future visits, personalize your experience, remember preferences, and collect data for analysis and advertising.
In addition to traditional cookies, we also use other similar technologies that serve comparable purposes, including:
- Local Storage (Local Storage and Session Storage): These technologies store data directly in your browser in a more persistent manner than cookies and do not automatically transmit information with each HTTP request. They are often used to store user preferences or maintain active sessions.
- Tracking Pixels (Web Beacons): These are small, invisible images (typically 1×1 pixel) that load when a user visits a webpage or opens an email. They serve to register that an interaction has occurred (e.g., a page visit or email open) and send that information to a server.
- Browser or Device Fingerprinting: This technique allows unique identification of a device or browser based on its technical characteristics (such as browser type, language, time zone, screen resolution, installed fonts, etc.). Unlike cookies, this method does not require storing any files on the user’s device.
- Third-Party Cookies: These are placed by service providers or platforms other than the website owner and are typically used for advertising, analytics, or social media integrations.
These technologies serve various purposes, such as enabling technical functionality of the site, improving performance, personalizing content, analyzing traffic, or supporting targeted marketing. Some of them require your prior and explicit consent under applicable law.
| Cookie Name | Classification | Provider | Purpose |
| _ga | Analytics | Google LLC | Distinguishes users by assigning a randomly generated unique ID. |
| _ga_ | Analytics | Google LLC | Maintains session state. |
| _gcl_au | Marketing | Google LLC | Tests ad efficiency (Google AdSense). |
| _lfa | Marketing | Leadfeeder | Identifies visitors and web traffic patterns. |
| _lfa_test_cookie_stored | Marketing | Leadfeeder | Tests cookie acceptance in the browser. |
| __q_domainTest | Marketing | CircleCI/Qualified | Verifies that the Qualtrics tracking and survey system functions correctly. |
| __q_state_ | Essential | Qualified | Tracks survey progress and user interaction continuity. |
| _zitok | Analytics | ZoomInfo | First-party cookie used to maintain a unique visitor ID; may store personal data. |
| _gcl_aw | Marketing | Stores ad click information so that conversions can be attributed outside the landing page |
Why do we use cookies on our website?
We use cookies for various commercial, functional, and analytical purposes. Each type of cookie serves a specific purpose:
- Essential Cookies: Required for the basic operation of the website and cannot be disabled. For example, the __q_state_ cookie from Qualified enables user progress tracking within surveys and forms, ensuring continuity across pages.
- Marketing Cookies: Used to track users across websites to display relevant advertisements and measure campaign effectiveness. For example:
- _gcl_au (Google AdSense) tests ad performance.
- _lfa and _lfa_test_cookie_stored (Leadfeeder) help identify corporate visitors and analyze behavior.
- __q_domainTest ensures the proper functioning of Qualtrics tracking.
These cookies may be placed by us or third-party technology providers, and—except for essential cookies—require your consent to be enabled.
International Transfers and Affiliates
We engage in joint marketing and other operations with our subsidiaries and affiliates. Therefore, data collected via cookies may be shared with and processed by our subsidiaries and affiliates within or outside the country from which you access the site. We also work with service providers, for example the cookie consent management platform on our website which enables you to easily declare your cookie preferences.
We require those subsidiaries, affiliates, and service providers to abide by the aplicable data protection laws, and when we transfer data to them internationally, we take steps to ensure that the appropriate safeguards in compliance with applicable data protection laws are put in place.
How can you control the use of cookies?
You have the right to accept or reject non-essential cookies. In Latin American countries where consent is the primary legal basis for processing personal data for marketing purposes—such as Colombia, Peru, and Chile—we will only use marketing cookies if you provide explicit authorization.
To manage your cookie preferences, you can:
- Use our Privacy Preference Center: Access the preferences center by clicking the cookie icon at the bottom right of our website. From there, you can accept, reject, or customize cookie usage by category (e.g., analytics, marketing, functionality).
- Configure your browser to block cookies: You may or block cookies via your browser settings, which may limit some features of the site.
- To disable personalized advertising by ad networks, visit:
Please note: these opt-out settings must be applied individually on each browser and device you use, as they are not universal.
Data Subject Rights
You may exercise your rights of access, rectification, erasure, objection, withdrawal of consent, and other applicable rights by contacting us at legal@masiv.com
Changes to this Notice
We reserve the right to update this Notice to reflect changes in our practices or in applicable legislation. Any changes will be published on this page with the corresponding effective date.
While its excellent to list out the cookies in the cookie notice, it also means that the cookie notice has to be updated every time a new cookie is added or removed. The list has to be accurate always. Kindly take note.